How to find friend groups on facebook
Facebook is evolving to focus more on building communities , and groups are the natural tools to help forge those new kinds of connections. One billion people already belong to Facebook groups. Since people who love a brand want opportunities to get more interactive than is possible through a Facebook Page, Facebook has recently made it easier for businesses to create their own Facebook groups. By giving those extra-keen brand loyalists a chance to interact with each other as well as with the brand itself, groups create a powerful ecosystem in which members forge meaningful connections with your business.SEE VIDEO BY TOPIC: How to Hide your Joined Groups on Facebook from Others? Facebook Privacy Settings
Everything You Need to Know About Using Facebook Groups for Business
Facebook is evolving to focus more on building communities , and groups are the natural tools to help forge those new kinds of connections. One billion people already belong to Facebook groups. Since people who love a brand want opportunities to get more interactive than is possible through a Facebook Page, Facebook has recently made it easier for businesses to create their own Facebook groups.
By giving those extra-keen brand loyalists a chance to interact with each other as well as with the brand itself, groups create a powerful ecosystem in which members forge meaningful connections with your business. And those connections among customers and fans are more important than ever. The Edelman Trust Barometer shows that people are far more likely to trust someone like themselves 60 percent for company information than they are the company CEO 37 percent.
Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. A Facebook Page is essentially a Facebook profile for your business.
Anyone can create a group, which means that even if you have not created a Facebook group yourself, there might already be a group related to your brand. You might even uncover some potential ideas for new product development. But you should also create your own official group as the brand-endorsed meeting place for fans on Facebook, so that you can grow those relationships in a context that gives you greater control.
The actual process of creating a Facebook group takes just a few clicks. The harder work is making decisions about the purpose of your group and how best to support it through the various options available. Just like no one wants to be first to arrive at a party, no one want to be the first person to join a Facebook group. Invite some colleagues, employees, or friends to get the ball rolling.
You can choose to customize your invitation with a note—this is a good way to let people know why you are inviting them to the group, and how they can expect to benefit from participating. Click the paper icon in the bottom right corner of the invite box to add your note, which will go out to all invitees. A public group is exactly what it sounds like.
However, it is the easiest group type for users to join, and can therefore grow quickly. The group itself appears in Facebook searches, and the description and member list are visible to anyone on Facebook. All new membership requests must be approved by an existing member or administrator of the group. A secret group offers the same post privacy as a closed group, with an added level of stealth: the group does not show up in Facebook searches.
The only way to find and join a secret group is to be invited by an existing member. If you want to encourage lots of public discussion, a public group might be your best bet.
If your business deals with an area of life that people consider to be personal or private, you might want to consider a closed group so that people feel comfortable sharing thoughts that they might not want to be publicly visible.
A secret group could even be a fit, if your goal is to offer a super-exclusive online meeting place—for premium members of your subscription site, for example. Get the discussion started with some posts of your own, and encourage your colleagues, employees, and friends to post as well. Once the discussion gets rolling, conversations will start to happen more organically. In addition to communicating with potential clients and customers, Facebook groups can be a great source of professional connections and networking opportunities.
Getting to know fellow entrepreneurs in your local area or niche topic of expertise, for example, can help create growth opportunities for all group members. You can share information and ideas within a safe shared space, which can be particularly valuable if you work from home or within a small company.
A simple Facebook search will help you uncover existing Facebook groups that are relevant to your business goals. The process of finding these groups is easy. The tougher part is deciding which types of groups will be most useful to your professional development and help you grow your business.
Here are three ways to find them. Talk to your contacts to learn whether they belong to any secret groups they might be willing to invite you to. When asking for an invite, be sure to mention ways you could bring value to the group, rather than simply seeking out benefits for yourself.
The ways in which you use Facebook groups for business will vary depending on your industry, the size of your business, and your social networking goals. Two reporters from the Washington Post started the group from their personal profiles before it was possible for Pages to create their own groups. They can also connect with other readers, sharing opinions and information among themselves. In April of , Shirley Weir of Menopause Chicks posted an online survey asking women what topics they wanted to learn more about.
More than 80 percent of the 3, members are active in any given month, and the conversations are personal, vulnerable, and highly valuable to those women who felt they had nowhere else to turn. Shirley gets involved in the conversations, highlighting her own value as an expert in her niche, delivering important information and resources to group members, and building her brand—all at the same time.
Every single day we get notes of gratitude—usually within the same theme: I was suffering in silence and now I realize I am not alone and I can get through this. Once your group reaches critical mass, it will take on a life of its own as members start conversations amongst themselves. One key benefit of having your own Facebook group is the opportunity to showcase your expertise and establish yourself as the go-to resource in your niche, so make sure you do so regularly.
Respond to questions, ask follow-up questions of your own, and generally keep the conversations going. One easy way to engage and get new members involved is to post regular welcome messages. Most people who join your group will likely do so with good intentions.
But there are always some spoilsports out there. And things can sometimes take a negative turn. If one post in particular seems to be inspiring inappropriate comments, you can turn off commenting for that post, or delete it. If you have to remove a member, you can also choose to delete all of their past posts. These analytics can help you refine your Facebook groups business strategy over time so you can focus on what works best.
Try asking your group members to share their favorite relevant content or give you feedback, and make sure to comment on and like what they share.
You can also create and upload documents like text files and spreadsheets within a Facebook group. These can be a great resource for organizing information and keeping it in a consolidated, easy-to-find location. Facebook group documents are also helpful for collaboration on projects, brainstorming, or anything else, which can help establish your group as a place where ideas can flourish and connections can be made.
Your Facebook group is essentially a focus group of your best customers and potential customers, so it can be an important source of valuable opinions and insight that can help you identify pain points, hone in on what your customers like best, and even come up with new product ideas. Use social listening techniques to get a sense of what matters most to group members.
Easily manage your Facebook presence using Hootsuite. From a single dashboard you can schedule posts, share video, engage with followers, and measure the impact of your efforts—all from the same platform that run your other social channels on. Try it free today. Learn More. Christina Newberry is an award-winning writer and editor whose greatest passions include food, travel, urban gardening, and the Oxford comma—not necessarily in that order.
If your download doesn't automatically begin, click here to get the guide. December 11, By: Christina Newberry. Get the free guide right now! Filed under: Social. About the Author Christina Newberry is an award-winning writer and editor whose greatest passions include food, travel, urban gardening, and the Oxford comma—not necessarily in that order.
How to use Graph Search to find Groups on Facebook: video tech tutorial
Even before I had a business Page, Facebook was the 1 driver of traffic to my website. Because I was a part of a number of great Facebook groups where my ideal clients were hanging out. Answering questions, sharing resources you love and generally being helpful and supportive. Send out an email to your list or notes to a couple of your clients and straight up ask them if there are any Facebook groups they love.
Facebook friends. Hundreds of people that include your close friends and family, as well as someone you met once or twice walking your dog in the park. Facebook allows you to create custom friend lists. You can create as many friend lists as you like and separate your professional contacts from personal ones. Facebook custom friends lists will help you keep your Facebook news feed organized.
How to Use Facebook Custom Friends Lists To Organize Your Friends